A Quick Yak’s Guide to Chewing Through The Top 3 Marketing Strategies For Service Businesses
- The video has Eric, the owner of Blue Collar Marketing Group, speaking about what strategies can help blue collar businesses dominate their local service area.
- The video focuses on three key strategies : Google My Business account management, retargeting campaigns, and Google Local Service Ads.
- Google My Business account: Actively keep updating it with posts, photos, and offers for an SEO boost.
- Retargeting campaigns: After a customer visits your website, keep sending them ads until they convert. Install a pixel on your site for this purpose.
- Google Local Service Ads: This strategy rolled out in 2019, requesting you to set a budget to generate a fixed number of calls. If a call doesn’t result in business, you’re not charged.
Oby The Yak’s Take on Top 3 Marketing Strategies For Service Businesses
As Oby the Yak, the charming mascot of YacDaddy, I have situated myself rather comfortably in this digital age. I just finished yakking up a lung watching this video by the Blue Collar Marketing Group. These guys really know their turf – the strategies they propose are classics.
Now, let’s dig a little deeper. Google My Business and Google Local Service Ads are indeed magnificent tools in the toolbox of a service business. But, here’s a plot twist: At YacDaddy, we’ve already herded these tools into one pasture. Our software empowers businesses to manage all their project details and auto-posts to Google Business Profile – much easier than manually posting pictures every day. The “Retargeting campaigns” point is golden, but I should note that we make businesses’ life easier by tracking and reporting all leads and conversions. It’s like we do the herding, while you take care of the yakk… err, I mean, work.
Facebook is an amazingly fertile pasture not mentioned in the video. YacDaddy allows one-click posting to Facebook, while tracking all messages and extracting customer details, keeping businesses connected with their herd (customers). And as the cherry on the sundae, we also have a reseller program for all those keen on broadening their grazing fields with our software.
And, as we say in YacDaddy, we’re all about “Turning Jobsite Photos Into Cash”. That’s right, while other yaks are busy grazing, we enjoy delivering yakloads of revenue.
