Addressing Email Deliverability Issues in WordPress
Email deliverability is a common challenge for WordPress users. Important emails often end up in spam folders or aren’t delivered at all. This can impact everything from user registrations to order confirmations, causing frustration for both site owners and visitors.
Why Emails Fail to Deliver from WordPress Sites
By default, WordPress uses the PHP mail function to send emails, which isn’t the most reliable method. Many email providers view these emails as suspicious because they lack proper authentication, leading to them being marked as spam or blocked entirely.
Improving Deliverability with WP Mail SMTP and Gmail
One effective solution is to configure your WordPress site to send emails using SMTP (Simple Mail Transfer Protocol) with Gmail. SMTP adds authentication to your emails, ensuring they are trusted by email providers. WP Mail SMTP is a plugin that simplifies this process, and when paired with Gmail’s SMTP server, it significantly enhances email deliverability.
Getting Started with WP Mail SMTP
First, install and activate the WP Mail SMTP plugin on your WordPress site. Once activated, navigate to the plugin’s settings to begin the configuration process.
Configuring the From Email and Name
In the WP Mail SMTP settings, you’ll find the “From Email” field. Enter the Gmail address you plan to use for sending emails. This ensures that all outgoing emails originate from this address. You can also enable the “Force From Email” option to apply this setting universally across your site.
Next, set the “From Name” field to the name you want recipients to see. This could be your site’s name or any other identifier. Enabling the “Force From Name” option ensures consistency in your outgoing emails.
Selecting Gmail as Your Mailer
Scroll down to the “Mailer” section and select “Google / Gmail.” This option allows your site to use Gmail’s SMTP server to send emails, providing the necessary authentication for better deliverability.
Setting Up a Google Cloud Project
To connect your site with Gmail’s SMTP server, you need to create credentials through the Google Cloud Platform. Open a new browser tab, log into your Google account, and navigate to the Google Cloud Console.
Once there, you’ll need to create a new project:
- Click on the project dropdown in the top navigation bar.
- Select “New Project.”
- Enter a project name and select your organization.
- Click “Create.”
Enabling the Gmail API
With your new project created, you need to enable the Gmail API:
- In the left sidebar, click on “APIs & Services” and then “Library.”
- In the search bar, type “Gmail API” and select it from the results.
- Click the “Enable” button.
Creating Credentials for OAuth Client ID
Now, you’ll create the credentials needed to connect your site to Gmail:
- Click on “Create Credentials.”
- For “Which API are you using?” select “Gmail API.”
- For “What data will you be accessing?” choose “User data.”
- Click “Next.”
Configuring the OAuth Consent Screen
You’ll be prompted to provide basic information about your app:
- App Name: Enter a name for your app (e.g., “WP Mail SMTP Gmail Integration”).
- User Support Email: Select your email address.
- Developer Contact Information: Enter your email address.
Click “Save and Continue.”
Skipping Scopes and Proceeding
The next section asks about scopes, which define what access your app is requesting. For this setup, you can skip adding any scopes by clicking “Save and Continue.”
Setting Up Your OAuth Client ID
On the “OAuth Client ID” page:
- Under “Application Type,” select “Web Application.”
- Enter a name for your client.
- In the “Authorized Redirect URIs” section, you’ll need to add a URI.
Go back to the WP Mail SMTP settings page in your WordPress dashboard and copy the “Authorized Redirect URI” provided. Return to the Google Cloud Console and click “Add URI,” then paste the URI.
Click “Create” to finalize the setup.
Switching Your App to Production
By default, your app is in testing mode. To use it fully, you need to publish it:
- In the left sidebar, click on “OAuth Consent Screen.”
- Under “Publishing Status,” click “Publish App.”
- Confirm by clicking “Confirm.”
Obtaining Your Client ID and Client Secret
Navigate back to “Credentials” and select your OAuth 2.0 Client ID. Here, you’ll find your Client ID and Client Secret.
Copy the Client ID and paste it into the corresponding field in the WP Mail SMTP settings on your WordPress site. Repeat the process with the Client Secret.
Finalizing the Connection
After saving your settings in WP Mail SMTP, you’ll see a button labeled “Allow plugin to send emails using your Google account.” Click this button to authenticate the connection.
You may receive a warning that the app isn’t verified. This occurs because the app is only used internally. Click on “Advanced” and then proceed by clicking the link that allows you to continue.
Confirm the permissions to complete the authentication process.
Testing Your Email Configuration
To ensure everything is working correctly, send a test email:
- In WP Mail SMTP settings, go to the “Email Test” tab.
- Enter an email address where you can receive the test message.
- Click “Send Email.”
Check your inbox for the test email to confirm that your configuration is successful.
About WPForms and WP Mail SMTP
WP Mail SMTP is developed by the same team behind WPForms, a leading WordPress forms plugin with over 5 million active installations. Known for its user-friendly interface and powerful features, WPForms allows website owners to create custom forms without any coding knowledge.
The synergy between WPForms and WP Mail SMTP ensures that emails sent through forms on your site are delivered reliably, enhancing communication with your audience.
Additional Support and Resources
If you encounter any issues or have questions:
- Visit the WP Mail SMTP Documentation for detailed guides and troubleshooting tips.
- Reach out to the support team through the Contact Page for personalized assistance.
Wrapping Up
By setting up WP Mail SMTP with Gmail, you’ve taken a significant step toward resolving email deliverability issues on your WordPress site. Authenticating your emails through Gmail’s SMTP server ensures they reach your users’ inboxes reliably.
A Yak’s Perspective on Email Deliverability
Fixing email issues might seem daunting, but with the right tools, it’s smoother than a yak’s coat after grooming. This guide simplifies the process, making it accessible even for those new to WordPress. Happy emailing!