About the Owner
James Yacoubian posing with Susana the yak
Hi, I’m James Yacoubian, the founder of YacDaddy. My journey began with running a pressure washing business, where I quickly realized the challenges of effective marketing in the home service industry. Frustrated with the corruption, spam, and inefficiency I saw in traditional marketing agencies, I decided to offer marketing services myself—but with a twist. I worked on a commission basis, meaning I only got paid if I delivered results. I believe if you’re going to charge businesses for marketing, you’d better bring them real, measurable outcomes.
Those early days were tough, and I lost money while figuring out how to provide the results my clients deserved, but this principle of deliver first charge later shaped what YacDaddy is today.
Along the way, I started learning how to code and created systems that turned raw data—like jobsite photos—into marketing content. What I didn’t know at the time was that I was pioneering a whole new marketing approach, now known as Content Engine Marketing.
Today, YacDaddy is more than just a content engine. Our platform reconnects your business with customers and prospects on autopilot. Our revenue tracking software empowers businesses to understand exactly where their revenue comes from, so they can make informed, high-quality marketing decisions with confidence with YacDaddy and other marketing agencies they use.
Based in North Carolina, I’m passionate about helping home service businesses grow while enjoying hobbies like rock climbing and occasionally hanging out with yaks. My mission is to provide marketing tools and systems that put businesses back in power by delivering real results.
James Yacoubian posing with Susana the yak
