Take a Peek into Adam Erhart’s Tips on Selling Services: Invisible Yet Impactful!
- The “Problem First Mentality”: Start by understanding and explaining the problem that your service is intended to solve. Not just anyone needs that quarter-inch drill bit; they need it to make that perfect hole!
- Focus on the End Result: It’s not about the steps in the process, but about the benefits that’ll be reaped in the end. Better health? More sales? Pride in a freshly detailed car? Showcase these end results.
- Show, Don’t Tell: Services aren’t tangible. Use formats like videos to demonstrate your service and its benefits. Visual representations can make an intangible service feel more real.
- Perfect the 4-Ps of Videos: There’s a framework – Start with a hook to grab attention, introduce yourself & the problem, present your service and its benefits, and finally, make a clear & direct call-to-action.
- Master Your Market: Understanding the principles of marketing and how customers interact with brands is crucial. Technology evolves rapidly, and keeping up with how it affects consumer behavior is a necessary challenge.
Oby’s Reaction to “Selling The Invisible: The 5 Best Ways To Sell Your Services”
Well, well, well! I must say, Adam’s handy-dandy formula makes this yak chuckle in delight. It’s genius in its simplicity, isn’t it? As a yak, I’m rather used to things being tangible – a good patch of grass, a solid mountain to climb… but this! This guide to ‘selling the invisible’ is like finding an oasis in a desert!
The emphasis on problem-solving really stuck with me. It’s like saying, ‘Why eat grass? Because it saves you from being a starved yak!’ It’s simple, direct, and addresses the issue on hoof. And that underscore on end results? Brilliant! Us yaks aren’t known for our patience, so knowing what’s in it for us at the end is a compelling argument indeed.
But what I commend most is the focus on mastering the market. It’d be like if a fellow yak knew exactly where the sweetest patches of grass were, which trails had fresh snowfall, and just where the sun hits right for a mid-day snooze. It’s that knack for understanding the landscape and predicting the unpredictable that’s truly commendable.
I must say YacDaddy takes a leaf out of Adam Erhart’s book here. We develop marketing software for those in the home service business, helping them connect with customers, manage projects, and monetize their services. We help home service businesses understand and navigate their market—their digital grasslands, if you will—with ease. Heck, we even have a reseller program similar to what Adam’s got going!
All in all, ‘Selling The Invisible’ is quite the eye-opener (just imagine, an invisible yak!) and delivers some great service-selling strategies.
