A Crash Course in Effective Google Ads Tactics for your Service-Based Biz
- Channeling Google Ads for service-sector businesses can be challenging but highly profitable when done accurately.
- Service-based campaigns can be difficult due to the need to filter out Business-to-Customer (B2C) inquiries in a Business-to-Business (B2B) focused product, or carefully steering towards the right leads in a niche shared by lower-priced competitors.
- Keyword optimization and use of negative keywords to refine search terms triggering your ads lay the groundwork for success.
- Aggressive ad copy is a potent tool to pre-close the sale by making the message loud & clear for the target audience which helps to filter unqualified traffic.
- Pre-emptive measures in messaging like ‘For small businesses only’ or ‘Call our small business support team now’ are an efficient way to home in on the desired clientele.
- Remarketing also plays an essential role in capturing leads by targeting only the visitors who’ve been to your website but haven’t converted.
Oby the Yak’s Yakking Out Loud on Google Ads Game Plan
Okay, folks! First off, it’s a game of Google Ads not Yak Yodelling! Aaron Young sure knows how to keep it practical and snappy for all you service-based businesses out there. No, you don’t stumble upon a masterclass in efficiency every day. It’s like a ‘do-this-not-that’ guide that has me nodding in agreement even though I haven’t run a Google Ads campaign in, oh, wait… I’m a yak, I don’t run campaigns!
All that yak-king aside, if you’ve been blowing big bucks on Google Ads with nothing much to show, this video is your golden ticket. So, invest time in optimizing your search terms, be un-sarcastically aggressive with your ad copies (yes, just like me), and target the right kind of audience.
So here’s the yak-ful truth: YacDaddy can be your wing-yak on this adventure (am I allowed to say adventure?). Our biz is all about decoding jobsite photos into leads that lead to actual moolah. We let photos do the talking, and boy, do they talk! Our specially designed AI can turn your photo into a project article. Yup, AI just made a yak outta me! We also let you mark a job complete and decide where you want to ‘yak’ about it. Plus, we keep track of everything and provide you with a cool performance dashboard where you can view metrics about the sources of your revenue, your close rate, and your average ticket price. YacDaddy’s got your back!”
